Developed and developing countries
Тема: Developed and developing countries
Цель урока:
учебная – совершенствование лексических
навыков по теме «Marketing»;
формирование лексических навыков по текущей теме;
познавательная – понятие о развитых и
развивающихся странах.
Тип урока: комбинированный
- Вопросы по
теме «Marketing »
- What is the marketing mix?
- What is the product? What does
it involve? What is the branding policy?
- What is the price? Does this
notion include discounts?
- What is the promotion? Is it
the same as advertising?
- What is the place?
- What is market research?
- Do you think that the first
commercial was effective and more passengers started choosing this service
for their flights?
- Did more people subscribe to
the What Hi-Fi? magazine?
- What do you think the effect of
the third commercial was?
- Did you like the words "At
value for money prices”?
- Where else do you think they
could be used?
- Видеосюжет «Маркетинг»
1. What is marketing? (is getting people to buy by
any means necessary)
2. What
does marketing include? (advertizing, personal selling – calling, going
door-to-door, having billboards, sending letters in the mail, radio, internet,
newspapers, TV)
3. What is
the aim of marketing? (to get exchange)
4. What do
we exchange in business (money for a product)
5. What is
exchange dependent on? (value)
6. What is
value? (something that worths)
7. What is
the value of the money? (can get food with the money)
8. Why is
value is so important in marketing? (you must explain the valued of the good to
make the customer buy it).
9. What is a value message? (in TV advertising - we sell a book which will teach
you French for 30 days; sell a device on the engine of your car to save money
on gasoline, and it costs 29 dollars, in 3 months we will pay this product off
– that is the value)
- Согласитесь или не согласитесь
- Only
professional can make good commercials. (know psychology, feel the
language, to have a good command of the language, to know the customer…)
- Every
commercial hits the target. (if it is not made by a professional, it
doesn’t hit the target…)
- Commercials make the most
popular forms of advertising. (there are leaflets, brochures ['brqVS(V)q], stickers…)
- Commercials are not very
expensive.
- Advertising is an art.
- Презентация слов
по теме: «Developed and
developing countries»
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1.
Developing country
(low-income
countries)
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Развивающаяся страна
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Developing countries are low-income and
middle-income countries.
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2. The average (high) standard of living
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Средний уровень жизни
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The average standard of living is low
compared with living standards in the USA
and Europe.
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3. Developed countries
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Developed countries are countries of high
standards of living.
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4. striking feature
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Замечательная черта
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The most striking feature of the world
economy is a great difference between the average incomes of people in
develop countries and in developing countries.
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5. unequally distributed
To be equal to smth
Unequal, equality, inequality
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Неравномерно распределенный
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World income is unequally distributed.
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6. world’s output
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Выход продукции в мире
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The richer countries contain 25 % of the
world’s population but they produce 75 % of the world’s output.
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7. face problems
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Иметь проблемы
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Developing countries face the following
problems.
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8. low-productivity
agriculture
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Сельское хозяйство с низкой
производительностью
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9. labour force (rural)
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Рабочая сила (сельский)
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70% of labour force works on the land. Most
population is rural.
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10. scarce equipment
scarcity
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Скудное оборудование
Дефицит
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Equipment is scarce.
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11. poor
natural resources
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Малое количество природных
ресурсов
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Developing countries have poor natural
resources.
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12. supplies of natural resources
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Запасы полезных ископаемых
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They have very poor supplies of natural
resources.
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13. unfavorable climate
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Неблагоприятный климат
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The climate is unfavorable; it is either hot
or dry.
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14. soil lacking in fertility
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Почвы, бедные плодородием
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They have soil lacking in fertility, desert
areas.
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15. desert areas
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Пустыни
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16. to be fortunate
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Быть удачливым
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But some countries are fortunate. They
possess mineral deposits (oil).
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17. possess mineral deposits
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Владеть месторождениями
полезных ископаемых
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18. large-scale
unemployment
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Крупномасштабная безработица
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Another problem of d. countries is a
large-scale unemployment due to population growth.
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19. Population
growth
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4. Мигающие слова –
презентации (для заучивания слов)
5. Разделить класс на 2 группы. Группы поочередно задают вопросы друг
другу с активной лексикой урока. Правильно заданный вопрос – 2 очка. Правильный
ответ – 1 очко.
6. Прочитать текст "Developed and Developing countries. Major economic problems"
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